How Digital Signage Affects Our Everyday Lives
Posted on June 23rd, 2011
We hardly notice it anymore, but we live and breathe digital signage. It’s all over the place. This infographic does a nice job of making that point and drawing out some of the consequences.
Digital Signage: It’s all around us [Infographic] compliments of DigitalSignageToday.com
Personally, I can understand why people move to the countryside: to get away from all of this intrusive noise that we get in our cities and on our highways!
Tags: Digital Signage, Signage
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HOW TO PICK A BUSINESS NAME THAT MATTERS
Posted on June 22nd, 2011
Naming your business should be an enjoyable process, but for some entrepreneurs, it is really stressful. What if you pick the wrong name? What if no one gets it? These are valid concerns; after all, your business name will become your alter ego and is the main way you brand yourself, so you have to pick a name that reflects well upon you and your business.
How do you pick that great name? You have three options: You can pick a clear name, you can pick an obscure name, or you can hire a business to come up with a name.
The first method is probably my favorite because it always works well. What you do here is simply to pick a name that says exactly what your business is. No, it’s not fancy, but it works. The important thing is that people know what you do when they hear the name.
So begin with what your business is going to do and what image and brand you are trying to create. Read full article…
Tags: Name, Name Matters
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10 Ad Campaigns That Backfired Badly
Posted on June 22nd, 2011
Occasionally advertising executives fail to hit the mark; a joke that passed at the focus group stage ends up flatlining when it hits the TV screen or billboard space. However, sometimes we’re cursed, or perhaps even blessed, with beholding the moments when adverts truly backfire, spinning off ungraciously into the land of ironic failure. Here is a collation of the top ten most cringe-worthy, backfiring ads.
The deal-of-the-day discount company Groupon fumbled the ball with this ad aired during Super Bowl XLV and starring Timothy Hutton. C
Hulu seen at 50 times earnings with Netflix multiple
Posted on June 22nd, 2011
NEW YORK – Hulu LLC may cost potential buyers from Yahoo! Inc. to Amazon.com Inc. as much as 50 times earnings for a chance at owning what may be the next Netflix Inc.
Hulu’s board, which includes News Corp. and Walt Disney Co., is considering a sale of the video-streaming service after being approached by a possible acquirer, a person familiar with the matter said this week. With Netflix, the mail order and online movie-rental service, valued at 49.6 times this year’s earnings, Hulu’s price tag could exceed $2 billion, according to data compiled by Bloomberg and SNL Kagan.
While Hulu may help boost Yahoo’s advertising revenue and give Amazon an online-video service to compete with Netflix, acquirers face higher costs to buy rights to stream television shows that existing owners currently provide, Benchmark Co. said. Hulu, w
Tags: 50 Times, 50 Times Earnings, Netflix, Times Earnings
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WAL-MART TRYING TO GROW IN A RECESSION
Posted on June 12th, 2011
Expanding globally and marketing to the next generation customer are Wal-Mart’s long-term goals, its CEO told shareholders Friday, but the company also needs to fix slumping U.S. sales.
Wal-Mart President and CEO Mike Duke outlined a five-point program at the company’s annual meeting to help the company sell more on the Internet at home and abroad while keeping costs and prices low.
He commented that their next-generation customer will include millions who are striving to join the emerging global middle class. They’re connected to the world through smartphones and social media. Read full article…
JAPAN: UNEMPLOYMENT INCREASES
Posted on June 1st, 2011
After the earthquake and tsunami, Japan has a rise in unemployment for the first time in six months. A record drop in was also felt in industrial production.
The twin disasters have already sent Japan’s economy back into recession and Moody’s Investors Service warned Tuesday it could downgrade Japan’s sovereign credit rating due to the faltering economy and massive public debt.
The jobless rate edged up to 4.7 percent from 4.6 percent in March due to job losses in the retail and wholesale sectors, the Ministry of Internal Affairs and Communications said. Read full article…
Tags: Japan, Japan Unemployment
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Somerset drinking ban affected restaurants
Posted on May 31st, 2011
SOMERSET – The townwide drinking water ban in effect in Somerset has affected local business, including some restaurants that decided to close for the day on Wednesday, The Herald News reported.
The drinking water ban was put in place after a company that did not have permission to do so, hooked into a fire hydrant for hydroseeding, which caused the material, which contains some fertilizer, to back into the public water supply.
Town officials are waiting for the results of a water supply test before lifting the ban which was in effect as of Thursday morning.
The company, Hydrograss Technologies, could be charged with larceny of town water and wanton injury to property, and be held responsible for the estimated $20,000 bill for ban-related costs.
Local restaurants took different approaches to the ban, The Herald News reported.
The Rise Café on County Street and Ma Raffa’s closed for the day while the close-by Domino’s Pizza remained open. Cupper